The UK travel industry has entered a new era in 2025, where personalisation, digital innovation, and sustainable practices define success. With the return of global mobility and rising demand for meaningful travel experiences, UK-based travellers are increasingly turning to expert travel agencies to simplify complex itineraries and ensure value for money.
But the sheer number of travel companies available makes the decision overwhelming. This blog provides a detailed look at the top 10 travel companies in the UK for 2025, ranked based on their reputation, customer reviews, package diversity, and technological integration.
Whether you’re looking for luxury escapes, affordable family holidays, or culturally immersive tours, this guide offers insights to help you choose the best provider for your next journey.
Standing out in the UK’s competitive travel sector requires a blend of expertise, technological adaptability, and exceptional service. The best travel companies go beyond booking flights and accommodation, they craft experiences.
A standout travel company typically demonstrates:
As consumers become more digitally savvy and socially conscious, companies that invest in sustainability, offer virtual consultations, and provide real-time updates are gaining more traction.
Over the past five years, the travel industry in the UK has undergone a significant transformation. Much of this evolution was shaped by post-pandemic consumer expectations, digital disruption, and environmental awareness.
Key developments include:
Traditional package holidays are still popular, but there’s a growing shift towards more experiential and meaningful travel. From digital nomads to luxury adventurers, UK travellers in 2025 expect convenience, personalisation, and transparency.
For families, a good travel company must provide stress-free planning, safety, and budget-friendly options. Leading providers like Jet2holidays, TUI UK, and On the Beach offer family-focused packages with inclusive pricing, on-site entertainment, and flexible payment plans.
These companies typically offer:
TUI and Jet2holidays have earned a reputation for their resort-style packages that keep both adults and children entertained, making them top choices for school holiday breaks and summer getaways.
In the age of digital word-of-mouth, customer reviews significantly impact a company’s reputation and booking rates. Trusted platforms like Trustpilot, Feefo, and Google Reviews play a vital role in shaping perceptions.
UK travel companies are increasingly focused on delivering excellent after-sales support, seamless experiences, and flexibility to garner positive reviews. In fact, many travel firms include review ratings directly on their websites and promotional materials, underlining the importance of social proof.
Customers tend to value:
Companies that score consistently high on review platforms are often those with a well-established presence and a commitment to customer satisfaction.
Trailfinders has maintained its position at the forefront of tailor-made travel in the UK for over 54 years. Renowned for its exceptional customer service and in-depth knowledge, the company employs over 750 highly experienced Travel Consultants who spend more than 2,000 hours annually planning and refining client itineraries.
What sets Trailfinders apart is its sheer breadth of offerings and regional expertise. Whether you’re planning a safari in Africa, a beach escape to the Maldives, or a self-drive trip across the USA, Trailfinders delivers personalised solutions across all travel styles.
Key Holiday Types Offered:
Destinations Covered:
| Region | Examples |
| Africa | Kenya, Tanzania, South Africa |
| Arctic & Antarctica | Expedition cruises and wildlife tours |
| Asia | Thailand, Japan, Vietnam, India |
| Australia & New Zealand | Tailor-made tours, fly-drive holidays |
| Canada & Alaska | Wilderness retreats, rail journeys |
| Europe | Cultural escapes, city breaks |
| Caribbean | Beach holidays in Barbados, Jamaica |
| Maldives, Mauritius & Seychelles | Luxury resorts and honeymoons |
| South & Central America | Peru, Costa Rica, Chile |
| USA | Road trips, city experiences |
| Middle East & North Africa | Dubai, Morocco, Jordan |
Trailfinders combines old-fashioned service with modern tech innovations, offering in-house applications exclusive to their consultants, streamlining the booking process and ensuring accuracy at every stage.
TUI UK continues to dominate the British holiday market in 2025 by delivering value-driven travel experiences across a global network. Ideal for families, couples, and budget-conscious travellers, TUI provides accessible holiday packages without compromising on quality.
The company offers tiered price-point deals, catering to a wide range of budgets:
| Price Tier | Deal Range |
| Budget | Up to £300pp |
| Value | Up to £500pp |
| Mid-range | Up to £1000pp |
With a robust digital booking system, TUI simplifies travel planning for millions of UK residents. From European sun holidays to long-haul beach escapes in the Caribbean, the operator provides something for every type of traveller.
Popular Destinations Include:
TUI also excels in offering package deals with flights, hotels, and transfers included, making it a go-to brand for hassle-free holidays. Many of their resorts are family-focused and feature child-friendly entertainment, pools, and flexible dining.
Jet2holidays has carved out a strong market share by providing excellent value on package holidays throughout Europe and beyond. In 2025, the brand remains synonymous with affordability, great customer service, and family-friendly travel.
Jet2holidays offers structured deals based on different spending brackets, ensuring wide accessibility:
| Budget Tier | Price Range |
| Entry Level | Up to £400pp |
| Budget Plus | Up to £650pp |
| Mid-range | Up to £900pp |
| Premium | Up to £1150pp |
| Premium Plus | Up to £1400pp |
Jet2holidays also rewards loyalty through its free myJet2 account, which includes benefits like early access to deals, extra savings per person, and personalised travel inspiration.
Top Destinations Include:
Jet2holidays is especially popular among families and couples seeking all-inclusive resorts, beach getaways, and sun holidays with reliable customer support and flexible travel protection.
As a premier provider of luxury holidays, Kuoni Travel continues to inspire UK travellers with high-end, emotionally fulfilling experiences. The company is best known for its curated itineraries, romantic getaways, and personalised concierge service.
Kuoni’s promise in 2025 is simple: “Experience everything, miss nothing.” The company caters to couples, honeymooners, families, and solo travellers looking for comfort and cultural depth.
Signature Holiday Types:
Destinations by Region:
| Region | Notable Destinations |
| Indian Ocean | Maldives, Mauritius, Seychelles, Sri Lanka |
| Asia | Japan, Vietnam, Indonesia, Thailand, Malaysia |
| Arabia | Dubai, Abu Dhabi, Oman, Ras Al Khaimah |
| Europe | Greece, Croatia, Cyprus, Spain, Italy |
| Africa | Kenya, Tanzania, South Africa, Namibia |
| North America | USA, Canada |
| Australasia & Pacific | Australia, New Zealand |
| Caribbean | Barbados, Antigua, Jamaica, St Lucia |
| Central America | Costa Rica, Mexico |
Kuoni is especially sought-after for its honeymoons, safari holidays, and experiential tours that combine comfort, local immersion, and luxurious relaxation.
Audley Travel stands out in 2025 as one of the most thoughtful and tailored luxury travel companies in the UK. Known for designing highly customised itineraries that align with personal passions, whether that’s wildlife, history, art, or adventure, Audley transforms ideas into reality.
Rather than offering standard packages, Audley’s team works closely with clients to understand their interests and create bespoke holidays that reflect individual tastes.
Specialist Holiday Themes Include:
Audley arranges travel across more than 80 countries with a focus on depth, sustainability, and quality.
Destinations include:
| Continent | Notable Countries/Regions |
| Africa | South Africa, Botswana, Rwanda, Tanzania |
| Asia | Japan, Vietnam, India, Thailand, Indonesia |
| North America | USA, Canada |
| South America | Chile, Peru, Argentina |
| Europe | Croatia, Italy, Iceland, Greece |
| Australasia | Australia, New Zealand |
| Caribbean | Barbados, Antigua, Dominica |
| Polar Regions | Antarctica expedition cruises |
With Audley, no two trips are the same. Each journey is designed from scratch by a destination specialist who ensures that every detail, down to the type of hotel and mode of transport, matches the traveller’s needs and expectations.
Hays Travel is the UK’s largest independent travel agency, widely appreciated for its customer-first approach and extensive variety of destinations.
Having grown from a high-street retailer to a national travel powerhouse, Hays Travel continues to offer holidaymakers robust, customisable packages across Europe, the Americas, and beyond.
What distinguishes Hays is their personalised service and strong supplier relationships, which enable them to provide competitive pricing, flexible finance options, and ATOL/ABTA protection.
With over 30 years of experience in cruise bookings, they also lead in this segment, offering ocean, luxury, and family cruise deals.
Top Destinations Covered:
| Region | Key Destinations |
| Europe | Spain, Portugal, Greece, Turkey, France, Italy, Croatia, Cyprus, Iceland |
| United Kingdom | Coastal and city breaks across England, Scotland, and Wales |
| The Americas | Florida (Disney, Universal), New York, California, Canada, Mexico |
| Indian Ocean | Maldives, Mauritius |
| Caribbean | Barbados, Jamaica, Antigua, Aruba |
| Middle East | Dubai, Abu Dhabi, Ras Al Khaimah |
| Africa | South Africa, Egypt, Morocco, Cape Verde |
| Asia | India, Sri Lanka, Thailand |
| Australasia | Australia, New Zealand, South Pacific |
In addition to standard packages, Hays offers special value for:
With a strong local presence across the UK and digital consultation options, Hays Travel remains a trusted choice for holidaymakers looking for security and expert support.
Titan Travel has earned a loyal following among UK travellers for its high-quality escorted tours, combining adventure with comfort and service. Known for its award-winning group travel experiences, Titan stands out in 2025 for offering effortless exploration across over 170 curated itineraries covering all seven continents.
From the moment a customer books with Titan, convenience becomes a cornerstone. Their nationwide chauffeur service collects passengers from their doorstep and brings them to the airport, setting the tone for a seamless journey.
Travel Services Include:
Geographic Reach:
| Continent | Tour Highlights |
| Europe | Iceland, France, Italy, Croatia, Eastern Europe |
| Asia | India, Japan, China, Vietnam |
| Africa | Safari and cultural tours in South Africa and Morocco |
| North America | USA National Parks, Canadian Rockies |
| South America | Machu Picchu, Patagonia |
| Middle East | Jordan, Egypt, Israel |
| Australasia | New Zealand, Australia |
| Antarctica | Expedition-style cruise tours |
Every Titan holiday includes:
With its “Titan Protection Promise” and an emphasis on comfort and value, Titan appeals especially to mature travellers and those seeking immersive, worry-free travel experiences.
British Airways Holidays merges the strength of a global airline with the convenience of a holiday booking platform. Designed for modern travellers, BA Holidays offers flexible packages that include flights, hotels, car hire, and baggage all under one booking, and all backed by a dedicated 24-hour helpline.
With a focus on city breaks and long-haul luxury, BA Holidays appeals to both frequent flyers and once-a-year vacationers. One of the standout features is the ability to book with low deposits and pay in instalments, an attractive option for families and couples planning ahead.
Popular Holiday Destinations:
| Destination Type | Featured Locations |
| City Escapes | London, New York, Las Vegas, Los Angeles, San Francisco |
| Beach Breaks | Miami, Barbados, Dubai, Seychelles |
| Luxury Getaways | Maldives, Mauritius, California’s wine country |
| Family Holidays | Orlando, Florida theme parks |
BA Holidays packages are ATOL-protected and include generous baggage allowances, optional upgrades to Club World (Business Class), and access to the British Airways Executive Club for Avios collection and usage.
This brand is best suited for customers seeking style, reliability, and access to premium destinations with all the benefits of flying British Airways.
On the Beach is a fast-growing, digital-first holiday company catering to UK travellers who want freedom, flexibility, and affordability. Originally launched in 2004, the company has since grown into one of the most popular holiday brands in the country, serving over 1.5 million customers annually.
The company’s strength lies in its user-friendly online platform that allows customers to tailor their perfect beach holiday, from choosing the departure airport to selecting room types, board options, and extras like transfers and insurance.
Popular Holiday Types:
Top Destinations:
| Country | Popular Regions |
| Spain | Costa Blanca, Costa del Sol, Balearic, and Canary Islands |
| Greece | Crete, Rhodes, Corfu |
| Turkey | Antalya, Bodrum, Dalaman |
| Portugal | Algarve |
| Malta & Cyprus | Coastal resorts and cultural cities |
| Croatia & Italy | Split, Dubrovnik, Venice |
| Egypt & Tunisia | Hurghada, Sharm El Sheikh, Hammamet |
| Cape Verde | Sal, Boa Vista |
On the Beach’s flexible booking system, combined with competitive pricing and award-winning customer service, makes it especially popular among young families, budget travellers, and groups of friends.
Riviera Travel continues to set high standards in 2025 for escorted travel, river cruising, and curated solo holidays. Founded on a principle of combining value with expertise, Riviera offers enriching experiences at a reasonable price point, all backed by over 40 years of experience.
Their holidays cover a wide range of travel types:
Key Features of Riviera Travel Holidays:
| Holiday Type | Example Experiences |
| River Cruises | Rhine Valley, Danube cities, Vietnam’s Mekong River |
| European Tours | Tuscany, Greek Islands, Portuguese Wine Regions |
| Worldwide Tours | Japan cherry blossoms, South African safaris, Canadian Rockies |
| Solo Holidays | Curated for independent travellers with like-minded groups |
| Walking Tours | Alps, Sicily, French countryside |
Every Riviera tour includes expert guides, well-researched itineraries, and hand-picked accommodations. The company’s dedication to detail and its appeal to culturally inclined travellers continue to win them awards in the escorted tour segment.
| Rank | Travel Company | Key Holiday Types | Price Range | Best For | Specialisation | Booking Flexibility |
| 1 | Trailfinders | Tailor-made, safari, luxury, family, cruises | Mid to High | Custom travel planners, luxury seekers | Multi-centre itineraries, expert consultants | High |
| 2 | TUI UK | Package holidays, family, beach, all-inclusive | Budget to Mid | Budget-conscious families | Global packages with flexible pricing tiers | High |
| 3 | Jet2holidays | All-inclusive, beach, family, last-minute | Budget to Mid | Affordable Europe holidays | Tiered deals with loyalty rewards | Medium |
| 4 | Kuoni Travel | Luxury, honeymoon, safari, multi-centre | High | Couples, honeymooners | High-end, exotic destinations | Medium |
| 5 | Audley Travel | Tailor-made, safari, culture, off-the-beaten-path | High | Explorers, solo travellers | Deeply customised cultural & adventure travel | High |
| 6 | Hays Travel | Cruise, beach, theme parks, city breaks | Budget to Mid | General UK travellers, cruise lovers | Extensive range of mainstream and niche destinations | High |
| 7 | Titan Travel | Escorted tours, river/ocean cruises | Mid | Mature travellers, group tours | Inclusive escorted holidays with transfers & meals | High |
| 8 | British Airways Holidays | City breaks, luxury long-haul, beach | Mid to High | Business class travellers, frequent flyers | Flexible flight + hotel packages with Avios rewards | High |
| 9 | On the Beach | Beach, last-minute, family, waterparks | Budget to Mid | Online holiday shoppers, young travellers | Easy-to-use platform with customisation options | High |
| 10 | Riviera Travel | River cruises, escorted tours, solo holidays | Mid | Cultural travellers, solo explorers | Premium guided travel with expert-led experiences | Medium |
The UK travel industry in 2025 is thriving with variety, innovation, and customer-focused solutions. Whether you’re looking for a budget-friendly beach break, an immersive cultural tour, or a luxury getaway tailored just for you, there’s a travel company in the UK that meets your needs.
Trailfinders and Audley Travel lead in personalised, high-end experiences, while Jet2holidays and TUI UK excel in delivering affordable and dependable package deals.
Hays Travel and On the Beach provide wide-ranging destination coverage and flexibility, whereas Titan Travel and Riviera Travel cater to those seeking guided adventures with everything taken care of.
For seamless long-haul packages and executive service, British Airways Holidays offers sophistication with simplicity. Before booking, consider what matters most: price, customisation, support, or convenience. Use this guide to match your travel preferences with the right company and book your 2025 holiday with confidence.
Trailfinders and Audley Travel are top choices for tailor-made trips with expert planning and regional specialists.
Jet2holidays and TUI UK provide great family-friendly packages with entertainment, low deposits, and kids-go-free offers.
Yes, most major firms now offer low deposits, date changes, and cancellation flexibility as standard.
Kuoni, Audley Travel, and Scott Dunn offer luxury holidays with personalised itineraries and high-end accommodation.
Titan Travel and Riviera Travel are leaders in this space, with inclusive escorted tours and cultural cruise options.
Absolutely. On the Beach and Jet2holidays specialise in last-minute beach getaways with great discounts.
Yes, all companies listed in this blog are ATOL and/or ABTA protected, ensuring your holiday is financially secure.
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